Opt-in first
Only message people who signed up. Anyone who replies STOP is unsubscribed and won't get your next campaign.
WhatsApp broadcast
WhatsApp broadcast messages for every customer who opted in
A broadcast list in the app tops out at 256 contacts, and only people who saved your number ever see it. A campaign on the WhatsApp Business Platform goes to everyone who signed up for your messages, however long that list gets.
List or API
Broadcast list vs broadcast through the API
| Broadcast list in the app | Broadcast through the API | |
|---|---|---|
| Recipients | Up to 256 per list | Your whole opt-in list, within Meta's daily limit |
| Who receives it | Only contacts who saved your number | Everyone who opted in, saved or not |
| Opt-in | No check beyond the saved number | Required by Meta. Replying STOP unsubscribes the contact |
| Stats | Per message, on one phone | Delivered, read and clicked, per contact |
| Replies | A separate chat per person on one phone | In the shared inbox, for your whole team |
A campaign isn't a WhatsApp Channel. People can only follow a channel, but they can reply to a campaign.
The rules
What Meta checks on every campaign
An approved template
Any message you start goes out as a template Meta has reviewed. Promotions and newsletters count as marketing.
Paid per message
Meta charges for each delivered message, with a separate rate for marketing. You pay Meta directly, not us.
A daily cap that grows
A new business can reach 250 customers per 24 hours, and Meta lifts that as your messages land well. If your list is longer, we spread the campaign over several days for you.
FAQ
WhatsApp broadcast questions
Send your first campaign.
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