A Front alternative for teams whose inbox is WhatsApp
Tobachat is a Front alternative for teams whose inbox is mostly WhatsApp: a shared inbox, campaigns, automations and the AI agent for €29, €99 or €199 a month. Front is a shared inbox built around email, where WhatsApp and the AI agent are paid add-ons.
Where each one fits
Front is the better pick when
- Email is your main channel and WhatsApp is a side door.
- You run complex, email-heavy customer operations across a large team.
- You rely on its 160+ integrations.
Tobachat is the better pick when
- Most of your customers reach you on WhatsApp.
- You don't want a per-seat price with a WhatsApp add-on on top.
- You want to pay Meta's message fees without an admin fee on top.
- WhatsApp needs to work from the first plan.
Front and Tobachat, side by side
| Compared | Front | Tobachat |
|---|---|---|
| Built for | A shared inbox for email, SMS, social, and more | Customer contact on WhatsApp |
| Price | Per seat: Starter is $25 a month billed yearly, or $35 billed monthly | Per plan: €29, €99 or €199 a month, with unlimited users |
| AI agent | Autopilot add-on, billed per outcome: $0.89 per resolved conversation | Included in every plan, no fee per answer |
| Paid add-on, from Professional ($65 per seat a month, billed yearly) | Included in every plan | |
| WhatsApp message costs | Meta's cost plus a 20% admin fee | Meta's fees, paid to Meta, with no markup |
| EU hosting | EEA available on request, through your account rep or support | In the EU, on every plan |
| Try it free | 14 days | Free plan, no credit card |
Checked on 29 September 2026 against Front's own website, as shown to a visitor in the Netherlands. Prices exclude VAT and may have changed since.
Moving from Front
Email can stay in Front. Only WhatsApp moves.
Disconnect WhatsApp
Remove the WhatsApp channel in Front so the number is free to connect again.
Connect it to Tobachat
Start free and link the number through Meta's own sign-up window.
Set up the team
Invite your colleagues, import contacts from a CSV file, and build the flows that answer the routine questions.
Common questions
Other alternatives to Front
Trengo
Email, live chat, social and voice in one inbox, from €349 a month, plus a fee per AI conversation.
Twilio
WhatsApp as an API to build into your own software, at $0.005 a message plus Meta's fee.
Zendesk
A full helpdesk with tickets, email and phone, from €55 per agent a month billed yearly.
Freshdesk
An email-first helpdesk where each WhatsApp message becomes a ticket, from $19 per agent a month billed yearly.
ManyChat
Automation for Instagram, WhatsApp, TikTok and Messenger, priced by active contacts.
Wati
Also WhatsApp first, on a subscription in US dollars with message fees and add-ons billed separately.
Bird
MessageBird is now Bird: APIs for email, SMS, WhatsApp and voice, billed per message.
Chatwoot
An open-source help desk you host yourself or run in their cloud, from $19 per agent a month.
360dialog
Access to the WhatsApp Business API with no screen of its own, from €49 per number a month.
SleekFlow
WhatsApp, Instagram, Messenger and email in one inbox, from $49 a month billed yearly. AI agents from Pro.
Superchat
WhatsApp, Instagram, email and more in one inbox, from €89 a month on a 12-month term. AI agent from Professional.
Chatarmin
WhatsApp marketing and AI customer service for webshops. Prices on request, Meta fees at cost.
Interakt
WhatsApp and Instagram, $55 or $69 a month plus taxes, with AI agents as a $74.99 add-on.
AiSensy
WhatsApp campaigns and chatbots from $45 a month with 5 agents, chatbots and AI as paid add-ons.
Saysimple
WhatsApp, Messenger, Instagram, webchat and email, from €119 a month billed yearly on a 12-month contract.
CommuniQate
WhatsApp only, Start €39, Growth €99 and Accelerator €249 a month, priced by users and active contacts.
Birdeye
Reviews, listings and an inbox for multi-location businesses, priced on request.
Podium
Texting, phones, payments and reviews for local businesses in the US, Canada and Australia, on a 12-month term.
WhatsApp included, from the first plan
Start free, no credit card. One price a month, not one per seat.
Prefer a hand getting started? We'll get you started